Plymouth Waterfront Plan puts People, Planet and Place at the heart of the city’s future

07/08/2026

A clean and attractive waterfront environment with recycling stations, reusable cup schemes, coastal planting and litter-free public spaces. Emphasis on environmental responsibility and waste reduction. Realistic photography, professional tourism campaign style, no people, no text.

A new draft business plan for Plymouth’s Waterfront is setting out an ambitious vision for the area through to 2032, combining economic growth, environmental stewardship and community wellbeing. Developed by the Plymouth Waterfront Partnership, the plan focuses on the themes of People, Planet and Place, supporting nearly 1,000 businesses across the Waterfront while enhancing the area’s appeal for residents and visitors alike.

The proposals include a vibrant programme of events, from established favourites such as Seafest and Plymouth Pirates Weekend to potential new attractions including a carnival, outdoor theatre performances and festive winter celebrations. Alongside events, the plan aims to strengthen local businesses through marketing support, networking opportunities, skills development and initiatives to improve staff recruitment and retention.

Environmental sustainability is woven throughout the plan. Priorities include supporting the Green Tourism Scheme, promoting Plymouth’s blue and green economy, reducing single-use plastics and waste, encouraging sustainable travel options, and improving access to information about public transport and active travel routes. The plan also seeks to celebrate local culture, enhance public spaces and ensure the Waterfront continues to play a key role in Plymouth’s wider regeneration and economic development.

If approved by local businesses later this year, the plan will help shape a thriving, sustainable and welcoming Waterfront that benefits both people and nature for years to come.